Animal-Assisted Therapy & Nature Farm
Little Farm Plays is a heartwarming farm sanctuary in Pakenham, Victoria, offering unique animal encounters and Equine-Assisted Learning experiences. Our role is to manage their complete digital presence — ensuring that their brand story shines across every platform.
Since June 2024, we’ve been handling their social media presence on Facebook, Instagram, and LinkedIn with a tailored content strategy focused on emotional storytelling, visitor engagement, and visual consistency. From fun and educational posts to printed materials and seasonal promotions, every piece reflects the inclusive, therapeutic, and joyful spirit of the farm.
Our Approach
We’ve built a social media strategy that blends storytelling with performance. Using real farm imagery, playful language, and consistent design templates, we highlight the unique charm of Little Farm Plays — from animal friendships to visitor moments.
Our deliverables include weekly content planning, post design, reels, caption writing, community engagement, and print-ready marketing materials like flyers and posters. All efforts aim to grow their reach, boost in-person visits, and build an authentic brand identity online.